Microdermal Abrasion is one of the most popular aesthetic treatments today. It is a non-invasive technique that consists of the mechanical exfoliation of the skin through the projection of fine crystal or diamond particles.
The benefits of microdermabrasion are multiple: it removes dead cells from the most superficial layer of the epidermis, improves the texture and appearance of the skin, reduces superficial spots and scars, unclogs pores and reduces their size. All of this results in a smoother, brighter, and rejuvenated complexion.
If you have a beauty center, offering Microdermal Abrasion services can be an excellent strategy to attract new clients and increase your income. Below, we give you the keys to promoting Microdermal Abrasion services at your beauty center.
Benefits of Microdermal Abrasion You Can Highlight
When promoting microdermabrasion, it is important to clearly communicate the benefits of this treatment to pique the interest of potential clients. Some points you can highlight are:
- Removes dead cells from the surface of the skin, leaving it smoother and brighter.
- Visibly improves skin texture, reducing enlarged pores, acne scars, fine lines, and superficial wrinkles.
- Reduces sun spots and hyperpigmentation, evening out the skin tone.
- Deeply unclogs pores, preventing the appearance of blackheads.
- Stimulates cell regeneration and the production of collagen and elastin.
- It is completely painless, does not require anesthesia or downtime. Results are visible from the first session.
What a Microdermal Abrasion Session Should Be Like
To build trust in your potential clients, explain briefly what the treatment entails and what they will experience in a microdermabrasion session at your center:
- It is performed on clean, makeup-free skin.
- A thin layer of conductive cream is applied to the area to be treated.
- With the diamond or crystal tip of the equipment, small rotational movements are made to exfoliate the skin.
- During the session, a slight tingling or warmth sensation may be experienced, but it is not painful.
- It takes between 30-60 minutes, depending on the size of the area to be treated.
- No topical anesthesia or downtime is required. You can return to normal activities immediately after.
- 4-6 sessions are recommended for visible results.
Prices for Your Microdermal Abrasion Services
An important aspect to attract new clients is to clearly display your prices and options for microdermabrasion treatments. You can create different packages based on the area to be treated:
- Facial Microdermal Abrasion: from __ euros per session. Pack of 6 sessions with a discount.
- Neck and Décolletage Microdermal Abrasion: from __ euros per session. Pack of 6 sessions with a discount.
- Hand Microdermal Abrasion: from __ euros per session. Pack of 6 sessions with a discount.
- Complete Microdermal Abrasion (face, neck, décolletage, and hands): special price of __ euros per session. Pack of 6 sessions with a discount.
Also include information about cancellation policies and payment methods.
Before-After Results with Images
Before and after images are one of the most effective ways to show the real results your clients can expect.
Create a section on your website, social media, or advertising brochures with photos of real clients who have undergone multiple Microdermal Abrasion sessions at your center. Make sure to obtain their consent.
Seeing the drastic changes in skin texture and appearance will generate credibility in the treatment and confidence to visit your center.
Special Promotions and Discounts
Promotions and discounts are a great incentive to attract new clients interested in trying Microdermal Abrasion. Some ideas you can implement are:
- 10% discount on the 6-session facial microdermabrasion package during the launch month.
- Social media giveaway of a free complete Microdermal Abrasion session (face, neck, décolletage, and hands).
- Invite a friend promotion and get a 10% discount on your next session.
- On Tuesdays, hand Microdermal Abrasion session at half price.
Post-Treatment Advice
As specialists, it is important to advise your clients on post-treatment care to maximize and maintain the results. Recommend:
- Use daily sunscreen, essential to prevent future spots.
- Do not expose treated skin to the sun for 48 hours following treatment.
- Avoid peels or aggressive treatments for 2 weeks after treatment.
- Use gentle, non-retinoid, and acid-free moisturizers.
- Do not apply makeup until 24 hours after treatment.
FAQ: Frequently Asked Questions
Including a section of frequently asked questions will resolve many of the doubts potential clients may have. Some examples:
Is Microdermal Abrasion painful?
Microdermal Abrasion is a painless treatment. You may experience a slight tingling or warmth sensation during the session, but it is not painful at all.
What aftercare is required after the treatment?
No special care is required after the treatment. You can resume your normal routine immediately. It is advisable to use sunscreen and avoid aggressive treatments for the following 2 weeks.
How long do the results of Microdermal Abrasion last?
Results are visible from the first session, but a pack of 4-6 sessions is recommended for more lasting results. With proper care, they can last for several months.
Can all skin types be treated?
Microdermal Abrasion is suitable for all skin types, even the most sensitive ones. However, it is recommended to consult with a professional to evaluate your case.
Can it be combined with other facial treatments?
Yes, Microdermal Abrasion can be combined with other techniques such as chemical peels or deep cleansing, as long as an interval of at least 2 weeks is left between each treatment.
Summary
Microdermal Abrasion is one of the most sought-after aesthetic treatments due to its proven rejuvenating results and improvement in skin texture. Offering these services at your beauty center can be very beneficial for your business.
By using a good promotional strategy where you communicate the benefits, show results with images, offer attractive promotions, and address doubts, you will be able to attract new clients interested in your facial, body, or complete microdermabrasion services. Take maximum advantage of them!
